The marketing campaign of Microsoft for Windows 8 appears to have begun – the company briefly published a blog on msdn.com, and then took it down almost immediately. The blogger added that Windows 8 was “something completely different” from previous operating systems.
Rumours had surfaced last month that Windows 8, which is referred to in the blog post as Windows Next, would launch on July 2011.
Although the blog post reveals little detail, its brief appearance and subsequent deletion probably means that it will attract more attention than had it simply been published. Publicly, the company’s European head of Consumer and Online, John Mangelaars has said only that “Windows 8 will be mindblowing”.
Sales of Windows 7, launched in July last year, were behind a large part of Microsoft’s 60 per cent increase in quarterly profits for the end of 2009, but the company is likely to come under increasing pressure in coming months. Google’s Chrome OS and Apple’s iPad are likely to challenge Microsoft’s position on netbooks and high-end laptops respectively.
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